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INSIDE CRM
Welcome to INSIDE CRM, your fast-track to what really matters in Customer Relationship Management! I'm Jessica Jantzen, bringing you sharp insights from meetups across Germany. We connect you directly with the experts—whether they're sparking innovation at start-ups or leading big-name companies.Our episodes are quick and packed with value—just 20 minutes of pure CRM gold. Whether you're a pro or just curious, there's something here for you. Ready to dive in? Let's explore CRM together, one episode at a time. For more, visit our website: https://insidecrm.io/
INSIDE CRM
#11 Ernest Ang | Why comparing CRM to a race car improves your strategy
Meet Ernest
Currently leading CRM and Organic Social at Travel Circus in Berlin, Ernest has worked across Singapore, Sweden, and Germany. With a decade in marketing and a mind wired for frameworks, he’s obsessed with turning customer engagement into measurable growth.
In this episode, you’ll learn how to:
- Think of CRM as a self-sustaining growth engine
- Use race car metaphors to make strategy stick with stakeholders
- Balance data-driven decisions with marketing intuition
- Choose MarTech tools with a structured, no-fluff approach
- Align CRM efforts across departments - from tech to legal
Episode Breakdown
- 00:00 – Ernest’s international journey and current role at Travel Circus
- 02:40 – Changing the perception of marketing as a “cost”
- 04:50 – Attribution, AB testing, and the balance of data and intuition
- 06:55 – The “race car” CRM framework explained
- 10:30 – Fueling CRM: people, tech, process, and business goals
- 13:30 – Turbo boosts: campaigns like Black Friday and Valentine’s
- 14:45 – Using frameworks to communicate with stakeholders
- 16:45 – CRM tech migration: switching to Bloomreach
- 18:50 – Segmentation, RFM modeling, and tool evaluation
- 21:15 – The NABC framework for evaluating MarTech
- 23:00 – Why knowing frameworks isn’t enough - you have to apply them
For more content, check out insidecrm.io.
