INSIDE CRM
Welcome to INSIDE CRM, your fast-track to what really matters in Customer Relationship Management! I'm Jessica Jantzen, bringing you sharp insights from meetups across Germany. We connect you directly with the experts—whether they're sparking innovation at start-ups or leading big-name companies.Our episodes are quick and packed with value—just 20 minutes of pure CRM gold. Whether you're a pro or just curious, there's something here for you. Ready to dive in? Let's explore CRM together, one episode at a time. For more, visit our website: https://insidecrm.io/
INSIDE CRM
#4 Krzysztof Szymanski | CRM Tools | Customisation Strategies | People Process Platform
INSIDE CRM with Krzysztof Szymanski
In this episode, host Jessica Jantzen engages in a conversation with Krzysztof Szymanski, a seasoned CRM expert. Krzysztof shares his journey from advising multiple companies in CRM strategies to leading a team at GetYourGuide during the pandemic. He discusses the importance of understanding company-specific needs, leveraging team skills, and cautious tool transitions. The episode also delves into the advantages of the CRM tool, Braze, and how CRM teams can optimize product engagement and profitability, especially in unique situations like annual tax filing with TaxFix. Get ready to uncover valuable CRM insights that you can apply to your own strategies.
00:00 Welcome to INSIDE CRM!
00:52 Meet Krzysztof
01:42 Building CRM Teams and Overcoming Challenges
02:43 Transferring CRM Strategies Across Industries
05:48 People, Process, Platform: A Framework for CRM
07:23 Choosing the Right CRM Tool
08:57 The Future of CRM Tools
12:12 CRM for Seasonal Products: The TaxFix Case
13:37 Conclusion and Farewell
For more content, check out insidecrm.io.
