INSIDE CRM
Welcome to INSIDE CRM, your fast-track to what really matters in Customer Relationship Management! I'm Jessica Jantzen, bringing you sharp insights from meetups across Germany. We connect you directly with the experts—whether they're sparking innovation at start-ups or leading big-name companies.Our episodes are quick and packed with value—just 20 minutes of pure CRM gold. Whether you're a pro or just curious, there's something here for you. Ready to dive in? Let's explore CRM together, one episode at a time. For more, visit our website: https://insidecrm.io/
INSIDE CRM
#3 Alexander Seiler | Ideal Organisation | Berlin Bubble | Tooling
INSIDE CRM with Alexander Seiler
In this episode, host Jessica Jantzen dives into CRM strategies and insights with Alex, the Co-Founder and VP Strategy Consulting of Sparkplant.io. They discuss the evolution of CRM roles, the importance of integrating different teams, and the challenges of keeping up with the fast-paced development of CRM tools. Alex shares his experiences transitioning from a corporate telco background to leading CRM in various startups and established companies. He also offers practical advice on building an effective CRM team, choosing the right tools, and the significance of continuous learning and adaptation in the industry.
00:00 Welcome to INSIDE CRM!
00:44 Meet Alex: From Beers to CRM Director
01:30 Alex's Career Journey
02:40 The Ideal CRM Organisation
05:07 CRM Tooling Landscape Evolution
12:23 Aligning CRM Teams with KPIs
14:11 The Role of CDPs in Modern CRM
15:50 Final Thoughts and Recommendations
17:33 Closing Remarks
For more content, check out insidecrm.io.
